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Direct
Response Consulting
Koeppel Interactive provides direct response consulting
services to help marketers incorporate Internet and other next generation
marketing channels into their marketing strategy. We help traditional
television and radio marketers think “outside-the-box” and
see beyond their current formulas.
The traditional DRTV formula relies on the passive television viewer to
stumble upon an interesting direct response spot or infomercial and make
an impulse buy. In the case of long form (30 minute) infomercials, the
longer the viewer watches the infomercial, the more likely they are to
convert. Because of this formula, DRTV marketers tend to be skeptical
of the Internet with its tough, educated consumers and vast sea of content.
Many do not see how their television or radio campaigns will translate
to a medium that is so inherently active.
Koeppel Interactive's interactive media consulting package covers:
- Online and on-demand media buying
- Search engine paid advertising
- Search engine 'natural search' optimization
- Shopping search engines and marketplaces
- Rich media advertising
- Email marketing
- Viral video distribution
- Affiliate network marketing
- Advergames, podcasting, vblogs, RSS advertising
- On-demand advertising (VOD, DVR, IPTV)
- Mobile TV advertising
For clients who want to explore the bleeding edge of
interactive marketing, Koeppel Interactive offers marketing solutions that venture
far beyond display advertising and search engine pay-per-click.
Our feed services use shopping search engine, RSS, and podcast feeds to
drive sales from other people’s Websites. Our guerilla marketing
services, such as viral video distribution and promotional blogging, leverage
the power of persuasion to soft-sell products and generate buzz for offline
channels, such as retail. All of our bleeding edge services are
tailored to the needs of the direct response marketer, who expects real-world
results and a return on investment (ROI) for every marketing dollar spent.
DRTV
Consulting
In addition to interactive media-focused consulting, we also provide traditional
direct response consulting to help companies with all phases of their
go-to-market strategy. We have years of hands-on experience taking a diverse
range of DRTV products to market, including fitness, kitchen, hardware,
nutraceutical and cosmeceutical products. We leverage this experience
to provide you with invaluable insight into how a successful direct response
product is sourced, packaged, marketed and distributed to consumers, wholesalers
and retail chains.
Our traditional direct response consulting package covers:
- Product sourcing
- Inbound logistics
- Infomercial production
- Inventory and media funding
- Television and radio media buying
- Live shopping shows (HSN, QVC, etc.)
- Telemarketing
- Customer service
- Payment processing
- Continuity programs
- Direct-to-consumer fulfillment
- Retail distribution
Contact
us today for a free assessment of your product and direct response consulting
needs. 